Employer

Job trailer: Your choice for modern recruiting

You have a vacancy to fill. Unfortunately, the measures taken so far have not been successful. Something has to change. But what? A SEARCH with job trailer! What is it, how does it work? Let us explain.

Sina Fehr

11.06.2024

3 min reading time

Example: That's how one of your employees describes his job.

>Within my first three months, I was already able to take on new projects independently. People have confidence in me. I and my work are appreciated. The best thing on top: the team is unbeatable. That motivates me.

Honest and authentic. Now imagine a film about his vacancy. That would be a job trailer (also: video vacancy, job video etc.). As in a good cinema film, the trailer shows exactly what appeals to the audience and makes them want to find out more. Nothing is ‘fake’ or untrue, otherwise viewers would leave the film after a few minutes. Fake is seen through. So: authentic and professional. And how do you shoot such a job trailer yourself?

1,2,3 - Let's go

You decide who will speak in the video, write a script and decide where to shoot. Make sure you have good lighting, no shaking and, most importantly, a great 'hook' at the beginning. Your video team will professionally edit your footage and your video is ready. Are you ready? Now all you need to do is set up your campaigns.

Your job trailer is ready

...if it gives the target group a brief and appealing insight into the vacancy and the company culture. Is that it? No, it's not. Of course, your job trailer alone is not enough. But don't say goodbye to the classic job advert either. You need THE mix. A mix of different formats on different job and social media channels, tailored to your target audience. Tailor your campaign set-up to your target audience. Once launched, the campaigns just need to be 'monitored' and tweaked where necessary. Finally, applications need to be screened and the right talent invited for interviews - and all this needs to be done as quickly as possible. Is this too time-consuming and stressful for you?

Save yourself the hassle and headache

It can all be so simple for you: with SEARCH from universaljob, more precisely with the TARGET and MAX packages. Here you can add the option of a video, i.e. a job trailer. The packages include professional video shooting, video editing and campaign setup, as well as campaign monitoring and the entire recruitment process from A to Z.

Super Erfahrung, wie man auf eine lockere Art und Weise, Lampenfieber und daraus folgende Versprecher ausgenommen, ein so geniales Video hinbekommt. - Rita Dick, MAAG Group

The world belongs to the brave

Stand in front of the camera and start? It's true, it's not that easy (I speak from personal experience). One thing is clear, with us you are not on your own. We'll take you by the hand and guide you through the whole process.

That's the end of the blog post, but still have questions? Contact us for a no obligation personal consultation. In 15 minutes or less - completely personalised. We look forward to meeting you.

about the author

Sina Fehr

Marketing & Communication

Sina is Marketing Manager at universaljob and blogs here about topics relating to careers, HR processes, digitalisation and recruitment. Do you follow us on LinkedIn, TikTok, Facebook and Instagram? There you can find out more about universaljob as an employer or get tips for your application.

This could also interest you

Employer

10 reasons why companies should work with recruitment agencies

Finding talent in Switzerland/Liechtenstein is a challenging task. As a leading recruitment agency, universaljob understands the needs of different industries. ...

Applicants

Temporary work 2.0: Cooler than you think!

Okay, let's be honest: when you think of temporary work, do you think of insecure jobs and low pay? It's time to change that image! Temporary work has changed a...