Employer

2025: How to find employees now (1/3)

The labour market in 2025 is demanding and fast-moving. To attract the right talent, you need to reposition yourself strategically, digitally and with a real understanding of your target audience. This article launches a three-part blog series for companies, HR managers and executives who want to future-proof their recruitment. It will be short, practical and realistic. After all, the modern recruitment process should be as straightforward as booking a hotel.

Sina Fehr

28.04.2025

5 min reading time

The candidate journey: From first click to hire

Are you aware of this? Booking a hotel online only takes a few minutes, from start to finish. Your recruitment process is much more complicated than that! In the digital working world of 2025, talent expects a smooth application process. An effective recruitment funnel comprises these five phases:

Attract attention
Facilitate the application process
Smart selection
Efficient recruitment
Sustainable development and retention.

In the first part of this blog article series, we'll show you how to get top talent excited about your job openings!

Visibility is everything

The truth is: Many candidates don't actively apply. Over 70% of skilled workers are 'passive job seekers' — they don't check job portals, but they take notice when an attractive offer comes their way.

Just as with the perfect hotel photo showing a chic wellness area and tempting breakfast, your compelling job adverts need to appear exactly where your ideal candidates spend their time, and be just as convincing as the hotel spa ;). ➡ So remember: Recruiting is marketing!

Social media: Your recruiting booster

A well-thought-out social media recruitment campaign can increase your reach tenfold! However, be aware that each platform has its own rules:

TikTok: Short, authentic videos and short, snappy texts.
Instagram/Facebook: Ads with images or videos
LinkedIn: Show professional benefits and career opportunities; use images or videos.
Google Ads: Structure, keywords, max. 15 titles, descriptions, photos, videos, etc.
Job platforms: Write a job ad according to the AIDA model, copy and paste each element individually and integrate video where possible.

You are now asking yourself: 'How am I supposed to implement all this?' Without an internal social media campaign manager or an in-house video producer? Here's the good news: we'll do all of this for you!

“One-click recruiting decision” with universaljob

Imagine this: you create one job advert and, with one click, it appears on up to 200 job boards and social media platforms. A universaljob "Search campaign" makes it possible.

A convincing job advertisement for your open vacancy
Multiposting on all relevant platforms
Professional video campaigns, including production by professionals.
**AI-supported matching **to find the perfect candidate for your vacancy.
Pre-qualified talent delivered directly to your inbox!

With universaljob "Search campaigns", you can post job ads with one click on up to 200 job platforms and social media channels, and receive only matching candidates directly in your inbox!

It's that simple: from agony to choice

Define your job: Tell us about your vacancy.
Select 'SEARCH campaign with or without video': We'll take care of the rest.
Lean back: We'll provide you with the right candidates.

Conclusion: Recruiting can be easy! The modern labour market demands modern solutions. With universaljob, your 2025 employee search will be as easy as ABC — no technical marketing effort, no platform confusion and no tedious CV screening required.

Ready for recruitment in the future? Contact us today to experience how easy recruitment can be!

Book a video call here

about the author

Sina Fehr

Marketing & Communication

Sina is Marketing Manager at universaljob and blogs here about topics relating to careers, HR processes, digitalisation and recruitment. Do you follow us on LinkedIn, TikTok, Facebook and Instagram? There you can find out more about universaljob as an employer or get tips for your application.

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